Although surveys can be used across industries and in many kinds of research, they must employ a good survey design to produce meaningful data. Survey design is a scientific process which requires a careful and deliberate choice of words and ordering of questions. This white paper offers 10 tips for designing great surveys.
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http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=154
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When most entrepreneurs decide to launch a product, they’re mostly thinking about how many products they’re going to sell or how much money they’ll make during the launch. Now while that’s a great reason to have a product launch, it’s actually not the only reason. In fact, I may go as far to say it’s not even the most important reason. Let’s take a moment and go through the top 5 reasons to have a launch that have nothing to do with selling that particular product.
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http://www.associationofmarketing.org/articles/view.php?article_id=5392
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If you want to make your advertising and marketing campaigns double or triple in ROI while increasing your ability to influence others, learn the secrets of utilizing ?nostalgia triggers? within your messages.
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http://www.associationofmarketing.org/articles/view.php?article_id=5391
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Visualize your way to new and relevant content! This infographic, based on blogger, Danny Iny’s, 21 Ways to Create Compelling Content When You Don’t Have a Clue, highlights great tips on creating and recycling content for your website or blog.
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http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=168
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We’ve heard a lot about it but how many of us actually know the answer to the question “How does Viral Marketing Work?” This technique basically involves passing something about that people would consider interesting enough to be passed on to other people. The process resembles a chain letter. Before proceeding with a viral campaign, the person or company knows exactly what kind of goal they are trying to achieve or what kind of target they are trying to reach. This may be lead generation, brand awareness, profit building, data capture, or something else.
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http://www.associationofmarketing.org/articles/view.php?article_id=5348
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To support executive decision-making, corporations need the proper strategic and marketing planning framework and informational processes, including a dynamic feedback loop which converts global news articles and other content into strategic intelligence which confirms or challenges corporate and business unit assumptions about the changing external environment.
This article describes a new integrated solution: A Real-Time Market Planning Management Solution which enables organizations to quickly build a robust planning framework aligned with a knowledge-building process.
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http://www.associationofmarketing.org/articles/view.php?article_id=5337
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Facebook insights provides page owners invaluable metrics and graphs that allow you to understand and analyze trends among and about your users.
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http://www.associationofmarketing.org/articles/view.php?article_id=5339
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Traveling trends in the Hispanic community vary greatly from that of the majority population. Understanding the traveling trends within the Hispanic community provides a thorough insight into family structures, and the importance of cultural views on travel during a slowing economy.
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http://www.associationofmarketing.org/articles/view.php?article_id=5346
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How does the beauty industry tailor their products to the Hispanic community? How does the Hispanic community react to this? These financial beauty and health market trends are analyzed from a consumer stand point with notes on the growing Hispanic population.
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http://www.associationofmarketing.org/articles/view.php?article_id=5344
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