If you’ve run out of things to watch and are tired of scrolling through social media, how about reading a book? Sure, you can buy actual paper books online and have them shipped. But what if you want to save some money? How about an eBook? You can easily purchase those online, or you can borrow a digital version of a book just like you would at an actual brick-and-mortar library. Keep reading and we’ll tell you how to get eBooks from your local public library and other ways to get them for free. Thousands of free eBooks are just a click away on the sites we’re about to share. History, biographies, romance, mysteries and more. Public libraries these days don’t just offer old-school books for free. Now, you can borrow music CDs, movies and even eBooks. Here’s how. First, find your local library online and see if it’s offering free eBooks to borrow. In some cities, you can download a digital book from your library and you get to keep it anywhere from one to three weeks. Privacy, security, the latest trends and the info you need to live your best digital life. If you’re enrolled in college, check to see the options through the online campus library. You might be surprised at how much you’ll find. And don’t forget about the National Emergency Library that the Internet Archive launched. No library card is required. Public libraries are an excellent option for finding free eBooks. But, there are plenty of other options out there. Here are some of our favorites. Project Gutenberg has thousands of classic books in the public domain, and new titles are added daily. In addition to free books, this site offers sheet music, speeches and even music and videos. Several books are offered as audiobooks if you prefer to listen instead of reading. It’s a wonderful tool for researchers and students. There are currently over 800 free eBooks for you to choose from at OpenCulture, and the list is growing all the time. Just because it’s free doesn’t mean that all of these books are classics in the public domain. You can find newer works of fiction from big-name authors available here. Search alphabetically by author’s last name to find the titles you’re looking for. Downloading eBooks from there is a snap. OpenCulture also features free audiobooks, textbooks, movies and college courses. You’ll find what you want, or something new, no doubt. If you’re interested in science or technology, check these books out. NASA has compiled a list of books about the history and science of our national space program. These books cover everything from supersonic travel to atmospheric re-entry. And every book is available in different formats, so every eReader or computer can download them. Open Library is the largest site for free eBooks, with millions available for download, in all categories. You can get art books, biographies, recipes, science fiction, history — you want it, they got it. Each book’s page has information on the book, the author and relevant links. Find a mistake in the entry for your favorite book? You can edit mistakes and add information. You just need to set up an account using your name and email address. And now that you have all those free books crammed onto your computer, how do you find anything? Calibre is the perfect digital librarian for your eBooks. It helps you organize them so you can find exactly what you’re looking for. Even better, Calibre converts your books into almost any format. You can customize title covers and get data about each book by automatically syncing to online booksellers. Caliber even downloads magazines and newspapers. Bonus:Best sites to download free audiobooks Kim’s eBooks are available on Amazon and Kobo. At Amazon, you can find “Windows 10: Secrets & Tips for Busy People,” “Android for Seniors,” “How to get Free HDTV and Cut the Cable,” and more. They can be downloaded on most digital devices, but specific gadgets like Amazon’s Kindle with big screens make reading eBooks easier on the eyes. You might as well check out some options when you can before your time gets otherwise “booked.” By clicking our links, you’re supporting our research. As an Amazon Associate, we earn a small commission from qualifying purchases. Recommendations are not part of any business incentives. More: Get tech updates and breaking news on the go with the Komando.com App, available in the Apple and Google Play app stores.
Are you good at conveying ideas through visuals? If yes, then graphic design can be an excellent option to earn money. But before you take the plunge, wouldn’t you be interested in knowing how much do graphic designers make? Today, we will explore graphic design as a way of earning a livelihood. In addition to understanding how much money graphic designers earn, you will know the types of graphic design job opportunities, the ways to maximize your earnings, and much more. All aspiring graphic designers will find this post useful. Let’s dive in:
What is a graphic designer and why is graphic design important? In simple words, a graphic designer is a professional who designs visual concepts to convey information. From designing posters to logos to websites, graphic designers create a variety of visual concepts to communicate information. Here are some important qualities that can make someone an excellent graphic designer:
Verbal communication
Drawing and sketching skills
Research
Time management
Attention to detail
Analytical skills
These days, companies use various kinds of design software. Therefore, designers are also expected to have essential software skills to get a job in a good design company.
There are different types of graphic design job openings. So you can pick one according to your creativity. Following are the key job types in the graphic design industry:
Photo editor
Logo designer
Web designer
Multimedia designer
Advertising designer
User-interface (UI) designer
User experience (UX) designer
You can see that graphic design services are diverse. So, in addition to the above-mentioned job titles for designers, you can also find graphic design job openings for product packaging designers, publication designers, apparel graphic designers, and many more.
How Much do Graphic Designers Earn Per Hour?
If you’re thinking about being a self-employed designer, you would like to know whether you can make a respectable living or not. The good news is you can. According to a report from the US Bureau of Labor Statistics, the mean hourly wage of graphic designers is $28.06.
The average base hourly pay for freelance graphic designers, as per Payscale data, is $29.92. If you want to secure a strong position as a freelancer, you should work on multiple projects to build a powerful professional portfolio and keep on finding new projects.
How Much do Graphic Designers Make Per Year
If you want to know the average salary for a graphic designer, the answer is $ 58,370 (mean annual wage). However, job seekers may notice variations in graphic designer salaries on different sources. For example, Indeed data states an average base salary of $51,588 per year. According to Payscale data, the average base salary of a graphic designer is $47,085/ year.
Art directors, who often begin their careers as designers, earn way more than these mentioned salaries.
How to Get Started with Graphic Design
Now that you know common questions about graphic design as a career option, such as how much graphic designers make, types of graphic design jobs, and prowess required to become a great designer. It is time to get started. Here are some pointers to help you:
Get professional education (degree or certificate in design)
Master design software programs
Build a website to create an online presence
Be active on LinkedIn and job search websites
Build a network to get references
Also, sharing your portfolio website on Behance, Dribble, and other sites in the related field can increase your chances of getting hired.
Different industries have different requirements. So, it’s a good idea to ask experience people in your chosen industry for additional information that can help you get started fast.
10 Ways to Make Money as a Graphic Designer
Working for a company is just one way to earn money as a designer. Here are ten ways you can explore to make money with your creative expertise:
Hiring an in-house designer is a costly affair. So, many businesses choose to hire freelancers to get design work done. As a result, you can earn good money doing freelance work for clients. Upwork and Fiverr are good platforms to hunt for freelance gigs.
2. GIFs or Animations
The trend of using GIFs in increasing customer engagement is growing fast. With more and more companies including GIFs in their marketing materials, there are ample opportunities for you to sell GIFs and earn money.
Canva is used by many people as the learning curve is minimal. So creating and selling Canva templates can be a good way to earn money.
4. Social Media Graphics
Social media has become a must for businesses of all sizes. And it goes without saying that eye-catchy visuals increase engagement on social media. Not all companies hire graphic designers, presenting you with tons of opportunities to sell social media graphic packages and earn money.
5. Printable Wall Art
People love to personalize the walls of their homes. Posters and wall stickers are among popular wall art items. You can sell readymade printable wall art or customizable packages online and make money.
6. Design Fonts
Do you love designing beautiful fonts? Why not make money out of it. Platforms like Etsy, Creative Market, or Creative Fabrica can help you sell your fonts and earn money.
Many small businesses publish eBooks to educate their audiences. And Kindle Direct Publishing has opened doors to self-publishing authors. So, selling eBook cover design can help you earn a decent income. You can sell both pre-made eBook covers and packages for custom eBook covers.
8. Ready-to-Print Party Decorations
In the time of Instagram, people spend a great deal of money on decoration for their kids’ birthday parties. You can easily sell printable party decoration files and supplement your income.
9. Branding Packages
Businesses use a variety of visual elements in their sales and marketing materials to build a distinguished identity. Logos, business cards, brochures, packaging materials, are just a few to mention. So selling branding packages can be great for designers to earn money.
10. Run Workshops
Do you love sharing your knowledge? If yes, then running personal or online design workshops can be an excellent way for you to earn money. However, you have to build a strong portfolio first. Only then, it will be easier for you to persuade people to join your workshops.
Whether you’re planning to start a graphic design business or begin your career in a graphic design company, you would defiantly want to earn more money. Here are a few ways to maximize your graphic design earnings:
Pick a profitable niche and stick to it
Join graphic design programs to sharpen your skills
Build a portfolio site to showcase your work
Make your own product (ebook, course, t-shirt design, etc.) to sell
Create a powerful web presence
Be active on LinkedIn to get noticed by a good paying company
If you’re freelancing, you should never rely on one site for freelance work. Instead, you should create your profile on multiple websites to get more clients for your freelance services.
Which graphic design job pays the highest graphic designer salary?
A product design job pays the highest graphic designer salary. Indeed reports that a product designer, whose job is to create the foundation for the user experience of a product, gets a national average salary of $119,921 per year.
Which US states have the highest graphic design salaries?
Illinois has the highest graphic design salaries when you adjust the salary based on the cost of living in a state. According to the Zippia data, graphic artists receive a $60,137 adjusted average yearly salary in Illinois. But if you consider actual wages employers pay, New York tops the list where employers pay a $64,840 average yearly salary.
Final Thoughts,
Now you understand how much money you can expect to earn working as a graphic designer. As every business invests in graphic design, you will have ample opportunities to earn provided that you keep yourself updated. You can explore these graphic design tools to maximize your success. Image: DepositphotosComment ▼
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You don’t need to download torrents on your phone. You can stream them instead. Here’s how to stream torrent files on Android. Finding and downloading legal torrents on your Android smartphone or tablet is not a difficult task. However, often because of the large size of the videos, you will need to wait for hours before you can watch the content. On a desktop, you can stream torrents with WebTorrent and other apps without downloading them. On Android, your options are limited but it is possible. Here we show you the three ways to stream torrent files without downloading them on Android. WebTor is a torrent streaming service available as a web app. You can paste the magnet link for a torrent and start streaming right away. It also supports subtitles, on-the-fly transcoding, and direct downloading. The only issue with the app seems to be the pop-up and in-page ads, which are quite annoying. Otherwise, WebTor is an excellent service to stream torrents on Android. Related: 7 Underground Torrent Sites for Getting Uncensored Content The uTorrent client on Android supports a preview file feature. You can use this feature to play torrents as they start downloading. While the torrent will continue to download in the background, you can continue to play the video without waiting for the download to finish. Download:uTorrent (Free, in-app purchases available) To stream torrent files using uTorrent: Related: How to Increase Torrent Download Speeds: 10 Tips and Tricks If you don’t want to use a web app, you can use the Telegram app and VLC Player to stream torrents on your Android device. You can get started by installing the apps from the Play Store if you don't already have them. Download:Telegram (Free) | VLC Player (Free, in-app purchases available) Now here's how to stream torrents on your phone. While this is a handy solution, it only works if you manage to find the torrent link with a multimedia extension. For example, if the Telegram bot returns a zip file link for the given magnet URL, it will not work with VLC Player. WebTor is an excellent all-platform torrent streaming client. It is on the web, supports on-the-fly transcoding, and you can even download torrents directly if you want. However, if you prefer to download torrents in the background while streaming, then the uTorrent app for Android is a good alternative. While the Telegram and VLC Player torrent streaming hack is a handy solution, it is tedious and unreliable. If you want to stream torrents on your Windows, Mac, or Linux systems, there are multiple desktop and web-based torrent streaming apps to stream torrents on the go. Tashreef is a developer and works as a technical writer at MakeUseOf. With a bachelor’s degree in Computer Applications, he has over 5 years of experience and covers Microsoft Windows and everything around it. When not looking for a missing semicolon or churning out text, you can find him trying FPS titles or looking for new animated shows and movies. Join our newsletter for tech tips, reviews, free ebooks, and exclusive deals!
Arch Linux has a community-driven repository called the AUR which is home to thousands of packages contributed by Arch users. Arch users are spoilt for choice when it comes to software downloads. You could either get your packages from the official Arch repository, Snap Store, and Flathub or completely eliminate the need to install software by simply downloading AppImages. Then there's another option—downloading software from the Arch User Repository (AUR). But not every Arch user is familiar with it, especially newcomers. So, what is the AUR, and how can you download packages from this special repository? Let's find out. The Arch User Repository is a community-driven package repository developed by Arch users for Arch users. If you don't find a package in the official repository, there's a good chance it might be in the AUR. The AUR doesn't contain prebuilt packages, however. Instead, it hosts package builds (PKGBUILD), which are scripts that you can run with makepkg to build a package. The generated archive would then contain all the binaries and instructions required to install the package on your system. If you've ever wondered how does a package get into the official Arch repository, the answer is the AUR. Most packages start their journey in the AUR, where users can vote for them to express their interest. And as obvious, a package with a specific amount of votes and good packaging gets tested and included in the official Arch "community" repository (not to be confused with the AUR). The minimum amount of votes for the package to be eligible for inclusion is 10, anything more than that is icing on the cake. But that's not the only prerequisite, a Trusted User (more on that in the next section) should volunteer to maintain the package when it's moved to the official repository. If a package has hundreds of votes and no TU that's willing to maintain, it won't be moved to the community repository. Also, unlike the AUR, the community repository contains binary packages that users can install with pacman, and not PKGBUILDs. If anyone can upload and submit their PKGBUILDs to the AUR, doesn't that compromise the security aspect? The answer is yes, but partly. The AUR has package maintainers known as "Trusted Users" that have been a part of the project for a long time. The TUs regularly check what gets uploaded to the repository and keep an eye out for anything that looks troublesome. Although the regulations and checks help kick malicious uploads away, there are times when things slip past. Therefore, an advanced security-conscious Arch user always checks the package builds before running makepkg to build the archive (and you should do it too). Since the Arch User Repository and the official repository aren't the same, the utilities for downloading packages from both the repositories are different. For the official repository, you can use pacman. But for the AUR, you have two choices. Either you can manually clone and build the package or you can automate the process using an AUR Helper. To download a package from the AUR, you'll have to install some necessary utilities on your system. Type the following command in the terminal to install the packages: Start by heading over to aur.archlinux.org and searching for the package you want to download. Go to the package web page and copy the Git Clone URL. Then, launch the terminal and type the following command: Navigate to the downloaded folder using the cd command and run makepkg as follows: For example, let's download the Brave browser from the AUR: You don't have to run pacman to install the generated package archive. The makepkg command will automatically invoke pacman, which will then install the package along with the necessary dependencies. An AUR Helper simply automates the process of downloading PKGBUILDs from the AUR, generating the archive, and installing the package using pacman. One such AUR Helper is yay, which is easy to download and use. Run the following commands one by one to install yay on your system: The basic syntax of yay is very similar to that of pacman: To download Brave from the AUR using yay: That's how easy it was to install AUR packages using yay. One of the primary concerns of developers is submitting packages to the AUR. The first thing you could do is read the package submission guidelines on the official website. Note that this guide already assumes you know how to create a package for the AUR. To get started, you need to host your package on a platform like GitHub or GitLab. Then, clone the repository to your system and navigate to that directory using the command line. The next step is to create a PKGBUILD that you'll add to the AUR. To do that, replicate the default package build prototype available at /usr/share/pacman: Open the package build file using any text editor of your choice. Then, inside the PKGBUILD, specify the necessary information such as the package name, repository URL (GitHub or GitLab), necessary dependencies, etc. Here's a full table covering the important variables in brief detail: Note that you also need to fill in the maintainer details specified at the beginning of the file. Additionally, edit the build, check, package, and prepare methods at the end of the file to suit your needs. When you're done, build the package using the PKGBUILD you just created. If all goes well, generate the SRCINFO file by typing: Move the PKGBUILD and .SRCINFO to a separate directory. To submit your package build, create and clone an empty AUR repository using the following command syntax: …where packagename is the name of your package. Copy the package build and SRCINFO file to the newly created repository folder using the cp command. Finally, all you need to do is commit, add, and push the changes to the remote AUR repository using Git. Related: Advanced Git Tutorial The AUR is one of the most prominent methods of package distribution on Arch Linux, and the community is striving to take it to the next level. Thanks to all the users who participate in the maintenance of the AUR, this community-driven repository now hosts thousands of user-developed software packed with exciting features. To sum it up, there's no actual harm in downloading software from the Arch User Repository, but only if you check the package builds and the INSTALL files prior to installation. Failing to do so might not have any serious complications every time, since the Trusted Users do a great job steering harmful packages away from the whole database. But it's always better to be safe than sorry. If you're new to Arch Linux, consider learning how to download and install packages from the official repository first, and then, when you're comfortable with the process, proceed with the AUR. Deepesh is the Junior Editor for Linux at MUO. He writes informational guides on Linux, aiming to provide a blissful experience to all newcomers. Not sure about movies, but if you want to talk about technology, he’s your guy. Join our newsletter for tech tips, reviews, free ebooks, and exclusive deals!
After years of growth, the streaming giant revealed a shock fall in subscribers. But is it really downhill from here? An era comes to be defined by its major innovations and, sometimes, just a simple company name does the trick: the Ford Motor Company more than a century ago, or Virgin in the 1980s. They are the business ideas that sum up a moment of progress. Of course, somewhat less prophetically, there were also the shorter-lived promises offered by DeLorean or Myspace. Until last week, all of us were enjoying “the Netflix boom”, mainly because of what the streaming giant represented, rather than for what it actually was. Netflix stood for easy access to culture, for family sharing, and for turning our backs on the shallow commerce of ad breaks. And it quickly became rather an emotional consumer relationship, especially during the dark lockdowns imposed during the pandemic. In isolation, the homebound took solace in The Crown, Stranger Things, Bridgerton, Money Heist, Lupin, Call My Agent! or Squid Game. In fact for 10 years now in the UK, these box-set shows have fed a national conversation that occasionally also intersected with the chatter around the rest of the world. So when Netflix chief executive Reed Hastings admitted last week that 200,000 subscribers had walked away in the first quarter of the year, with more likely to follow, fans of the service were forced to reassess. As a result of the losses, the company’s share price dropped more than 35% last Wednesday, sliding nearly 8% further the next day. Then billionaire investor Bill Ackman decided to sell his Netflix shares, despite incurring a vast loss, because things were suddenly looking so scary. For many inside the industry, the alarm call from Netflix was the sign they had been waiting for that, after a vertiginous climb, “peak subscription” had finally been reached. After all, hadn’t music lovers already noticed how complicated their love affair with Spotify had become? The freedom to enjoy their favourite tunes was, it turned out, actually a threat to the livelihoods of the musicians that made them. Among those who claim to have seen the writing on the wall well before the Netflix announcement are two Swedish entrepreneurs who are banking on a return to a simpler deal. Måns Ulvestam and Karl Rosander, the founders of Acast, the podcast platform, have now created a new ebook and audiobook platform called Sesamy – for which customers will only pay what they want, when they want it, on any device. The Swedes believe the public has seen through the premise of a subscription. In their view, it is not just belt-tightening that has caused Netflix members to leave the fold. “We are seeing the end of the something now that began with the paywall,” said Ulvestam. “It is not sustainable because it does not work for customers or for creatives any more.” Like the gyms that rely on users forgetting about their monthly membership payments, the subscription model, according to Sesamy’s creators, verges on being a deception. “We think all these content subscriptions, with their ‘easy on-boarding’ and very tricky cancellation, are almost a fraud,” said Rosander. But surely Netflix, a place where so many British viewers still go to enjoy their evenings, cannot be facing disaster? After all, even a show with bad reviews such as Anatomy of a Scandal is drawing a lot of viewers, while this weekend the new teen drama Heartstopper has been greeted with critical bouquets and hailed by some as the most important British TV show since It’s a Sin. Much of the rush to weep over Netflix’s imaginary open grave has been partly motivated by the way the success of the company, which had attracted new subscribers steadily for more than a decade, has been held up as an example to public service broadcasters such as Channel 4 and the BBC. When the culture secretary, Nadine Dorries, said earlier this month that she wanted Channel 4 to be free to compete with Netflix, many programme-makers were quick to point out that the global streamer she so admired had had great difficulty establishing a viable business model. And Netflix itself has never liked this rivalry. The company line is that Britain’s public service channels are its “creative partners”. To substantiate this, it points to investment in hundreds of hours of content, including popular shows such as The Serpent, Giri/Haji, and Dracula. A show such as The End of the F**king World, first seen exclusively on Channel 4 and then shown by Netflix, reaped renewed popularity when it returned to C4 for a second series. For those other Netflix sceptics, the cinephiles, news of the drop in subscriptions bore the sweet scent of revenge. Film fans are still smarting at the way the streamer challenged the financial balance of cinema’s theatrical distribution model. Once Netflix started to make its own feature-length products, the Cannes film festival tried to take a stand against it by banning films that had not been given a release in French cinemas. Organisers warned of an existential threat to the big-screen experience. But now Netflix has become a prominent part of the film ecology, with The Irishman seducing director Martin Scorsese into the streaming world and both The Power of the Dog and Don’t Look Up winning Oscar nominations last month. Like many a good film hero, Netflix had more humble origins. Long before it dominated the entertainment scene, it was an unassuming DVD delivery service, just as Virgin started out as a record label and Amazon once only wanted to sell books. But in 2012, the same year it launched in Britain, Netflix began to produce its own content, including the compelling Washington political drama House of Cards. Ten years on, the company has 221.64 million subscribers in more than 190 countries. Any documentary about Netflix’s fortunes, however, could not yet chart a dramatic downward path. For a start, a chunk of its financial instability can be put down to the shutting down of its Russian service following the invasion of Ukraine, and to the fact that most of those in the west who want to join Netflix already have. British Netflix subscription levels are holding up comparatively well, yet every form of media service is having to think quickly about what subscription overload will mean. And this pondering has become more urgent with the news that the Competition and Markets Authority in Britain is now set to make “subscription traps” illegal. So perhaps this is all a category error? That’s what some analysts argue, anyway. We have wrongly assumed that Netflix is a tech innovator simply because its extraordinary expansion prompted many media empires to copy it, including Disney, Warner Brothers, NBC and Paramount, to say nothing of Amazon and Apple. But Netflix is not really founded on tech: it is just an entertainment provider that became a production studio – and that is always a very precarious business. As the screenwriter William Goldman famously put it, in showbiz “nobody knows anything”. It simply is not possible for hit to follow hit, even if you spend $55bn on television shows and movies, as Netflix did between 2018 and 2021. In reaction to the subscriptions slump, Hastings and his team have suggested they will be holding back on their spending, opening their minds to running adverts “in a year or two”, and pushing harder on quality by somehow “taking it up a notch”. (These three key strategies, of course, are also shared by many of the old-style content providers.) One Twitter wit, Jake Menez (@Jake Menez), met the news that Netflix was now considering launching a cheaper service supported by adverts with the line: “That’s pretty neat. I’d probably give it a snappy name like ‘television’ or maybe ‘cable.’” For the average household, the company’s change in attitude to the cosy sharing of passwords will come as a bigger shock. Six years ago Hastings said “we love people sharing Netflix”. Now, with an estimated 100 million people using each other’s accounts, the chief executive is not so relaxed. The truth is that neither consumer markets nor quality entertainment are endlessly expandable. If we all want a supply of good films and television, we have to ensure that it is priced fairly and that the artists are being paid well. Otherwise, as Rosander drily points out, TV culture is in danger of reverting to a Renaissance situation, where only the wealthy can afford the good stuff: “That is why all the paintings back then were of the duke’s wife.”
New publication explores how Fortune 500 companies and MarTech leaders are reallocating marketing budgets, employing technology solutions and turning to primary data collection for ongoing marketing effectiveness LAS VEGAS, April 25, 2022 /PRNewswire/ — Loyalty Research Center, leading end-to-end research and analytics consultancy, and Rep Data, a full-service data collection firm for quantitative primary research, today released their new eBook, "A Cookieless World: The Shifting MarTech Landscape" during the ACG 2022 Intergrowth Conference. The eBook covers findings from a recent quantitative study among Fortune 500 marketing leaders and qualitative interviews across leading MarTech organizations who rely on cookies for their current campaign strategies. Data includes how both B2C and B2B companies are reallocating budgets and employing new technology solutions to circumvent reliance on cookies, as well as the speed of adoption and success rates of specific approaches. Johann Bittner of Loyalty Research Center (LRC) said, "At many of our Private Equity clients, we are seeing the downstream impact of how recent trends toward privacy are impacting marketing effectiveness by channel across their portfolio. We wanted to find out directly from leaders what approaches have been most successful." Some specific findings published in A Cookieless World: The Shifting MarTech Landscape include:
The survey was conducted among a niche audience of 175 director-level, executive and C-level marketers at leading B2B, B2C and B2B2C companies in more than 15 vertical industries, ranging from financial services to technology and from manufacturing to consumer goods. Respondents were recruited using a custom recruitment method, which identifies individuals and verifies that each one meets profiling criteria, boosting data quality. Data was collected by Rep Data in just eight days. "We specialize in finding these highly targeted B2B survey respondents, and our team had personal interest in the study topic, as we believe that market research will become increasingly important as cookies phase out," said Gary Elstein, partner at Rep Data. "Turns out, we were right. More companies are turning to primary, first-party data collection to help them understand audiences in the new marketing ecosystem."